Shipping a fintech MVP from sketch to App Store
UX DesignUI Design
Service — 01
Leading a design team for their MVP launch
When the runway is short and the idea is big, I embed with your team and lead design from first interview to launch day — setting direction, keeping scope honest and shipping something customers love.
What’s included
Everything the launch needs, nothing it doesn’t
Discovery & positioning
Stakeholder interviews, user research and a sharp definition of the smallest lovable product.
UX flows & information architecture
The full journey mapped end to end, so engineering never waits on a missing screen.
Interface design & prototyping
High-fidelity screens and clickable prototypes, tested with real users every single week.
Design–engineering partnership
Embedded rituals — crits, build reviews, QA passes — that keep quality high to release.
Launch & learn plan
Instrumentation, store assets and a prioritised backlog for the first three post-launch sprints.
How we’ll work
A steady rhythm from kickoff to launch
01Align on the betOne week to agree what success looks like and what we are explicitly not building.
02Explore fastDivergent concepts prototyped and tested before we commit engineering time.
03Build togetherDesign one sprint ahead of engineering, with weekly build reviews and QA.
04Launch & hand overStore release, measured first week and a roadmap your team can run with.
Proof in practice
Reworking the host journey for a home-sharing platform
UX DesignUI Design
Questions
Before you ask
How long does an MVP engagement run?
Most run ten to fourteen weeks from kickoff to store submission. Tighter timelines are possible if scope is genuinely small — we’ll find out in week one.
Do you work with our engineers or bring your own?
Yours. I embed with your team — joining standups, reviews and planning — so the knowledge stays in-house after I leave.
What do you need from us to start?
A decision-maker with calendar space, access to five or more target users, and an honest account of the constraints. Everything else we build together.