About
A design lead who sweats the details and ships.
In the studio — concept workshop, spring 2024
Who I am
I’m Elliot Fernwick, a lead product designer with over a decade of experience turning fuzzy problems into clear, working products.
For the past ten years I have led design for start-ups and global brands alike — running research, shaping product strategy, building design systems and mentoring the designers around me. My work sits where user needs, business goals and engineering reality meet.
I believe great products are made, not found: through fast iteration, honest critique and a relentless focus on the people using what we ship. When I’m not pushing pixels, I’m writing interface guidelines, coaching junior designers or sketching the next idea.
10+
Years experience
40+
Products shipped
12
Designers mentored
Experience
Where I’ve led design
Capabilities
What I bring to a team
Product strategy & discovery
Research, journey mapping and opportunity framing before a single screen is drawn.
End-to-end product design
Flows, wireframes, interface design and prototypes that engineering loves to build.
Design systems
Tokens, components and documentation that scale across teams and platforms.
Leadership & hiring
Critique culture, career ladders and interview loops that raise the bar.
Design–engineering partnership
Tight collaboration rituals that keep quality high all the way to release.