Case study — Health
Designing a scalable care-platform design system
Overview
- Client
- Northwind Health
- Year
- 2023 — 2024
- Role
- Design Lead
- Scope
- Tokens, components, docs
Northwind Health runs appointment booking, care plans and messaging for dozens of clinics — but every team was designing from scratch. Buttons differed ward to ward, accessibility fixes never stuck, and engineers rebuilt the same patterns every sprint.
I led the design of Fernwick’s answer: a shared system of tokens, components and guidance robust enough for clinical workflows, yet flexible enough for each clinic’s identity. The work began with an audit of more than three hundred screens and ended with a documented library the whole organisation could build on.
The challenge
One product, fourteen visual dialects
Each clinic team had forked the interface to meet local needs, so patients moving between services met a different product every time. Worse, critical states — dosage confirmations, consent screens, alert banners — behaved inconsistently, which in healthcare is a safety issue, not a style issue.
The system had to unify without flattening: clinics needed room for their own content while patients got one coherent, trustworthy experience.
The approach
Tokens first, then components, then habits
Phase 01
Audit & principles
Mapped every pattern in production, then agreed five guiding principles with clinical, product and engineering leads.
Phase 02
Tokens & core components
Built colour, type and spacing tokens first, then the thirty components that covered the vast majority of screens.
Phase 03
Docs & adoption
Wrote usage guidance with live examples and ran office hours until every team had migrated their first flow.
Outcome
One shared language
Designers and engineers now name the same things the same way, and design reviews focus on flows instead of button radii.
Accessibility by default
Contrast, focus and touch-target rules are baked into the tokens, so every new screen inherits them automatically.
Faster clinic onboarding
New clinics assemble their patient experience from proven patterns instead of commissioning bespoke screens.
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